Internet Marketing Strategy or IMS is a method by which a company business acquires web-based approach to market its product or services by engaging its customers through a web portal.
Pay-Per-Click (PPC) advertising is of the most influential internet marketing strategies that ensure well-targeted audience and increase a good traffic to website.
You need to set your goals to brand a service or product which can be a single or group of many goals. If you need to do brand awareness set smaller goals which includes social media posts and press release.
Either you can opt for new market for campaign or the existing market by choosing campaign according to age, gender, location, timings.
You need to have control over your busget as you can't spend all money one time. It takes time and money to acheve your goal which should be calculative otherwise you will end soon.
You need to monitor each and every progress constantly which can be on daily, weekly or monthly basis.