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Facebook is the most accepted social networking platform. Everyone today uses facebook and therefore it is a good option for you to reach a wide range of audience. Facebook ads catches users’ attention and drive them to your website.


Facebook ads follow the auction method. Here, advertisers are charged when their ad is clicked, or it displays or by clicking the ad, a lead is generated. It is based on the mode that is selected i.e. clicks, impressions, or acquisition. Facebook ads run on every type of device and platform. You can reach your target and most important audience.


Through the Facebook PPC content we need to target :


1. Demographics:

The Facebook audience is worldwide. Therefore, it is essential to enter one or more countries, states, counties, cities, regions, zip/postal codes or designated market areas to show or prohibit your ad to people in those locations. Since you cannot target locations in all countries, you should target the demographics. Similarly, choose the minimum and maximum age of people who will find your ad appropriate. Choose all unless you only want your ads to be seen by either men or women. Don’t target language until your target audience uses a specific language to the location you have selected. You should target education, relationship, work, financial, home type, industry, etc. for your Facebook PPC ad. Another target option is ethnic affinity i.e. African-American, Asian-American or Hispanic. Target the parents, politics, life events, etc. for your PPC ad.


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PPC aims at targeting demographic


2. Interests:

In order to reach definite audiences, you should look at their interests, activities, the pages they liked and closely related topics. In this way, you can combine the audiences’ interests to expand the reach of your PPC ad. Target the business & industry, entertainment, family & relationships, fitness & wellness, food & drink, hobbies & activities, shopping & fashion, sports & outdoors and technology for your PPC ad.


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Targeting interest of people on Facebook is important in PPC


3. Behaviors:

Through your PPC content, you can reach people based on purchase or intentions, device usage and much more. You can target automotives, business-to-business, charitable donations, digital activities, expats, financial, job roles, media, mobile device user, purchase behavior, travel, residential profiles, seasonal and events of the audience.


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PPC on Facebook targets behaviors of people


4. Connections:

It is important to reach people who have a definite type of connection to your page, app or event. This decreases the audience to include the audience with that particular connection who also meet the other targeting types you choose.


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In PPC connections on facebook are targeting


4. Audience:

You also need to target the right audience in order through the PPC content. So, make sure your ads are seen by people who have earlier visited your website by using remarketing lists for search ads (RSA).


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PPC targets audience


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Pantech is the best digital marketing companies delhi offering ppc, online marketing service, whatsapp marketing, adwords Management Company.

Small businesses generally prefer a stable website because they are easy to make and spend in cheap. These websites use only HTML and CSS and can manage up to 20 pages. Dynamic website is preferred by large businesses because it may include company logo, additional menu and other accessories. This website uses scripting with HTML and CSS.

A website that can be easily accessed from any device from large screen to small screen smartphones in a systamatic manner is called mobile responsive websites.

For creative and attractive website and to drive traffic, you will need the following Pantech services:

1. Pantech Website Design Services

2. Pantech Website Revamping Services

3. Pantech Website Content Development Services

To drive more traffic to your website surelu opt for:

1. Pantech Digital Marketing Services

2. Pantech SEO services

3. Pantech SMO services

4. Pantech Paid Campaigns

No! Digital marketing is broader term and SEO is one part of it. SEO reffered to Search Engine Optimization can be onpage or offpage optimization and is consedred as a platform for digital marketing.

Yes! the content has to be provided by client which can be given in jpg/png files for pictures or content in MS Word, PDF, etc.

There are limitations in terms of access to traditional marketing methods, outreach, cost, data analysis, etc. On the other hand, digital marketing extends your outreach and takes you straight to the global platform in a short time. Ease of marketing, time-cost efficiency, real-time data analysis, etc. makes digital marketing the preferred choice on traditional marketing.

It starts from INR Rs 3500 - 25000 as per clients requirements.

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Minimum 3-4 days goes to maximum of one week only.

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Pantech - There are many facets of it. To promote your business, you have to be present on digital gadgets: radio, phone, internet, print media etc.


The moment you have a question in your mind; You click the mouse or touch the screen. Enter your main words, the search engine shines a list in front of you.


Social Media Optimization is the use of many social media results and communities to promote a product, brand or event to increase awareness.

Email Marketing

Email Marketing is a kind of marketing strategy in which a commercial mail is sent to a lot of people. It helps customers gain trust, confidence in company, product and brand.